AAF Northern Illinois Presents the 2015 American Advertising Awards

ADDY show

The American Advertising Federation of Northern Illinois presented its 2015 American Advertising (ADDY) Awards for advertising creative excellence Thursday night, February 19, at the Prairie Street Brewhouse. This annual awards presentation was attended by over 75 individuals of the local advertising and media businesses.

Watch the 2015 ADDY Show Video

Of the 54 entries received by the AAF NI, 16 gold ADDY Awards and 14 silver ADDY Awards were presented. Entries were judged based on creativity, originality and creative strategy.

Top awards of the evening went to the “Best of Show” winners. GinestraWatson captured the Best of Digital and Best of Show for the Seasons Hospice Foundation website. Rockford University garnered Best of Print for their “Gala 2014 Building Lives and Opportunity,” invitation. Best of Broadcast was awarded to SwedishAmerican Health System for their “Kids Say it Better,” :30 TV commercials.

The ADDY Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation. The ADDY Awards Competition is the advertising industry’s largest and most representative competition for creative excellence.

The Rockford ADDY Awards competition is sponsored by the AAF of Northern Illinois, a member association comprised of advertising, marketing and media professionals. Proceeds from the ADDY Awards help support the organization’s educational programs, public service projects and proactive government relations efforts.

Following is a complete list of all the 2015 AAF Northern Illinois ADDY Awards winners:

Category: SALES PROMOTION – Catalog

Award: Bronze ADDY Award
Entrant: Blount International
Advertiser: Woods
Title: Reliability Times Two
Credits:

  • Angela Larson, Brand and Marketing Director/Creative Director, Blount International
  • Gordon Bottom, Partner & Lead Creative, Ignition Studio
  • Sandra Stengel, Senior Communications Specialist, Blount International
  • Greg Baker, Owner, B13 Studio

Category: CD or DVD

Award: Bronze ADDY Award
Entrant: GrahamSpencer
Advertiser: Compass Records
Title: Mike Farris “Shine” CD

 

Category: SALES PROMOTION – Campaign

Award: Silver ADDY Award
Entrant: GrahamSpencer
Advertiser: Compass Records
Title: Mike Farris “Shine” Promo Materials

Category: SALES PROMOTION – Campaign

Award: Bronze ADDY Award
Entrant: Blount International
Advertiser: Woods
Title: Heavy-duty Disc Harrow product launch
Credits:

  • Sandra Carlson, Designer, Blount International
  • Sandra Stengel, Senior Communications Specialist, Blount International
  • Angela Larson, Brand & Marketing Director/Creative Director, Blount International
  • Greg Baker, Owner, B13 Studio

Category: Poster

Award: Silver ADDY Award
Entrant: V2 Marketing Communications
Advertiser: Chicago National Association of Dance Masters
Title: CNADM 2014 Fall Conference Poster
Credits:

  • Deb Strout, Creative Director
  • Kath Velasco, Account Manager
  • MS2, Printing

Category: Invitation

Award: Bronze ADDY Award
Entrant: Rockford Health System
Advertiser: Rockford Memorial Development Foundation
Title: Rockford Health Gala 15 – Radiance Invitation
Credits:

  • Stacy Fairbert, Graphic Designer
  • Anne Hagney, Marketing & Public Relations Specialist
  • Wester Wuori, Director Marketing & PR

Category: Collateral Campaign

Award: Gold ADDY Award
Entrant: Rockford University
Advertiser: Rockford University
Title: Gala 2014 Building Lives and Opportunity
Credits:

  • Lisa Bartholme, Coordinator of Alumni Affairs
  • Bern Sundstedt, VP for Institutional Advancement
  • Monna Ohme, Graphic Designer

Category: DIRECT MARKETING

Award: Silver ADDY Award
Entrant: Rockford Health System
Advertiser: Rockford Memorial Development Foundation
Title: Wishbook 2014 – Well Wishes
Credits:

  • Stacy Fairbert, Graphic Designer
  • Anne Hagney, Marketing & Public Relations Specialist
  • Wester Wuori, Director Marketing & PR

Category: OUT-OF-HOME

Award: Bronze ADDY Award
Entrant: SwedishAmerican Health System
Advertiser: SwedishAmerican Health System
Title: Kids Say It Better-Pinky Promise
Credits:

  • Brian Reck, Director Marketing Services and Government Relations

Category: Vehicle Graphic Advertising

Award: Bronze ADDY Award
Entrant: Colorwave Graphics, LLC
Advertiser: Beloit Convention and Visitors Bureau
Title: Visit Beloit Mobile Welcome Center
Credits:

  • Michael Lombardo, Director of Creative Solutions

Category: NON-TRADITIONAL ADVERTISING

Award: Silver ADDY Award
Entrant: Colorwave Graphics, LLC
Advertiser: Campus Dining/Chartwells
Title: University of Reno Nevada “The Packmobile” Indoor Food Truck Display
Credits:

  • Michael Lombardo, Director of Creative Solutions

Category: CONSUMER OR TRADE PUBLICATION

Award: Gold ADDY Award
Entrant: Heinzeroth Marketing Group
Advertiser: Concentric
Title: More Power

 

Category: CONSUMER OR TRADE PUBLICATION

Award: Gold ADDY Award
Entrant: Heinzeroth Marketing Group
Advertiser: Cordova Consumer Products
Title: Custom. Crafted

Category: CONSUMER OR TRADE PUBLICATION

Award: Bronze ADDY Award
Entrant: Blount International
Advertiser: Woods
Title: Woods Precision Super Seeder for Hunting Marketing
Credits:

  • Sandra Carlson, Designe, Blount International
  • Angela Larson, Brand & Marketing Director/Creative Director, Blount International
  • Greg Baker, Owner, B13 Studio

Category: CONSUMER OR TRADE PUBLICATION

Award: Silver ADDY Award
Entrant: GrahamSpencer
Advertiser: SESAC
Title: SESAC Artist Rights Campaign

Category: NEWSPAPER – Color (any color other than black)

Award: Bronze ADDY Award
Entrant: GinestraWatson
Advertiser: OSF Saint Anthony Medical Center
Title: Center For Cancer Care Expansion Project
Credits:

  • Keith Watson, Partner

Category: Websites

Award: Bronze ADDY Award
Entrant: Oscar Mike
Advertiser: Oscar Mike
Title: Oscar Mike Website
Credits:

  • Mark Hladish, Creative Director
  • Zach Stepek, Developer

Category: Websites

Award: Gold ADDY Award
Entrant: GinestraWatson
Advertiser: Seasons Hospice Founcation
Title: Seasons Hospice Foundation Website
Credits:

  • Mindy Suthamchai, Art Director
  • Jay Ginestra, Partner
  • Juanita Hickerson, Copywriter

Category: Digital Advertising – Branded Content more than 60 seconds

Award: Gold ADDY Award
Entrant: Griffin Baker Studios
Advertiser: Estwing Manufacturing
Title: Estwing – Morning in America
Credits:

  • Mary Griffin, Producer
  • Greg Baker, Videographer, Editor

Category: DIGITAL ADVERTISING – Campaign

Award: Silver ADDY Award
Entrant: GrahamSpencer
Advertiser: MAPCO Express
Title: Mapco/PayPal “Her” YouTube :60 & :120 video

 

Category: RADIO – :30

Award: Silver ADDY Award
Entrant: SwedishAmerican Health System
Advertiser: SwedishAmerican Health System
Title: Kids Say It Better-Pinky Promise
Credits:

  • Brian Reck, Director Marketing Services and Government Relations
  • Paul Greenland, Marketing and Public Information Manager
  • Tom Massari, Internal Marketing Specialist
  • Tom Myers, Vice President Marketing and Strategy
  • Katryna Kirby, Community Relations Specialist

Category: RADIO – :30

Award: Silver ADDY Award
Entrant: SwedishAmerican Health System
Advertiser: SwedishAmerican Health System
Title: Kids Say It Better-Heart
Credits:

  • Brian Reck, Director Marketing Services and Government Relations
  • Paul Greenland, Marketing and Public Information Manager
  • Tom Massari, Internal Marketing Specialist
  • Tom Myers, Vice President Marketing and Strategy
  • Katryna Kirby, Community Relations Specialist

Category: RADIO – :30

Award: Silver ADDY Award
Entrant: SwedishAmerican Health System
Advertiser: SwedishAmerican Health System
Title: Kids Say It Better-Checkups
Credits:

  • Brian Reck, Director Marketing Services and Government Relations
  • Paul Greenland, Marketing and Public Information Manager
  • Tom Massari, Internal Marketing Specialist
  • Tom Myers, Vice President Marketing and Strategy
  • Katryna Kirby, Community Relations Specialist

Category: RADIO – :30

Award: Silver ADDY Award
Entrant: GrahamSpencer
Advertiser: MAPCO Express
Title: MAPCO Free Coffee Radio – Energetic Man and Moms of the Year

Category: TELEVISION – :15 or less

Award: Gold ADDY Award
Entrant: SwedishAmerican Health System
Advertiser: SwedishAmerican Health System
Title: Kids Say It Better-Specialists
Credits:

  • Brian Reck, Director Marketing Services and Government Relations
  • Paul Greenland, Marketing and Public Information Manager
  • Viki Irwin, Administrative Assistant
  • Tom Massari, Internal Marketing Specialist
  • Tom Myers, Vice President Marketing and Strategy
  • Katryna Kirby, Community Relations Specialist

Category: TELEVISION – :15 or less

Award: Gold ADDY Award
Entrant: SwedishAmerican Health System
Advertiser: SwedishAmerican Health System
Title: Kids Say It Better-Doctors
Credits:

  • Brian Reck, Director Marketing Services and Government Relations
  • Paul Greenland, Marketing and Public Information Manager
  • Viki Irwin, Administrative Assistant
  • Tom Massari, Internal Marketing Specialist
  • Tom Myers, Vice President Marketing and Strategy
  • Katryna Kirby, Community Relations Specialist

Category: TELEVISION – :15 or less

Award: Gold ADDY Award
Entrant: SwedishAmerican Health System
Advertiser: SwedishAmerican Health System
Title: Kids Say It Better-Checkup
Credits:

  • Brian Reck, Director Marketing Services and Government Relations
  • Paul Greenland, Marketing and Public Information Manager
  • Viki Irwin, Administrative Assistant
  • Tom Massari, Internal Marketing Specialist
  • Tom Myers, Vice President Marketing and Strategy
  • Katryna Kirby, Community Relations Specialist

Category: TELEVISION – :15 or less

Award: Gold ADDY Award
Entrant: SwedishAmerican Health System
Advertiser: SwedishAmerican Health System
Title: Kids Say It Better-Tools
Credits:

  • Brian Reck, Director Marketing Services and Government Relations
  • Paul Greenland, Marketing and Public Information Manager
  • Viki Irwin, Administrative Assistant
  • Tom Massari, Internal Marketing Specialist
  • Tom Myers, Vice President Marketing and Strategy
  • Katryna Kirby, Community Relations Specialist

Category: TELEVISION – :30

Award: Gold ADDY Award
Entrant: SwedishAmerican Health System
Advertiser: SwedishAmerican Health System
Title: Kids Say It Better-Trust
Credits:

  • Brian Reck, Director Marketing Services and Government Relations
  • Paul Greenland, Marketing and Public Information Manager
  • Viki Irwin, Administrative Assistant
  • Tom Massari, Internal Marketing Specialist
  • Tom Myers, Vice President Marketing and Strategy
  • Katryna Kirby, Community Relations Specialist

Category: TELEVISION – :30

Award: Gold ADDY Award
Entrant: SwedishAmerican Health System
Advertiser: SwedishAmerican Health System
Title: Kids Say It Better-Specialists
Credits:

  • Brian Reck, Director Marketing Services and Government Relations
  • Paul Greenland, Marketing and Public Information Manager
  • Viki Irwin, Administrative Assistant
  • Tom Massari, Internal Marketing Specialist
  • Tom Myers, Vice President Marketing and Strategy
  • Katryna Kirby, Community Relations Specialist

Category: TELEVISION – :30

Award: Gold ADDY Award
Entrant: SwedishAmerican Health System
Advertiser: SwedishAmerican Health System
Title: Kids Say It Better-Extra Eyes
Credits:

  • Brian Reck, Director Marketing Services and Government Relations
  • Paul Greenland, Marketing and Public Information Manager
  • Viki Irwin, Administrative Assistant
  • Tom Massari, Internal Marketing Specialist
  • Tom Myers, Vice President Marketing and Strategy
  • Katryna Kirby, Community Relations Specialist

Category: TELEVISION – :30

Award: Silver ADDY Award
Entrant: Chartwell Agency
Advertiser: Pearson
Title: “It Has to Be Pearson”
Credits:

  • Chartwell Agency, Marketing and PR Firm
  • Kirk Wendhausen – Treehaus Video, Owner
  • Christie Jarrett, Pearson
  • Matt Morgan, Pearson

Category: TELEVISION – :30

Award: Silver ADDY Award
Entrant: Rockford Health System
Advertiser: Rockford Health System
Title: Rockford Health System: The Place for Quality
Credits:

  • Helen Brooks, Vice President, Community and Regional Development
  • Wester Wuori, Director of Marketing
  • Julie Yock, Senior Marketing and Public Relations Specialist

Category: TELEVISION – Campaign

Award: Gold ADDY Award
Entrant: SwedishAmerican Health System
Advertiser: SwedishAmerican Health System
Title: Kids Say It Better TV
Credits:

  • Brian Reck, Director Marketing Services and Government Relations
  • Paul Greenland, Marketing and Public Information Manager
  • Viki Irwin, Administrative Assistant
  • Tom Massari, Internal Marketing Specialist
  • Tom Myers, Vice President Marketing and Strategy
  • Katryna Kirby, Community Relations Specialist

Category: TELEVISION – Local (one DMA) Campaign

Award: Silver ADDY Award
Entrant: GinestraWatson
Advertiser: OSF Healthcare
Title: OSF/MAYO Collaboration Video
Credits:

  • Keith Watson, Partner
  • Pablo Korona, VIdeographer

Category: In-theatre Commercials or Slides

Award: Gold ADDY Award
Entrant: SwedishAmerican Health System
Advertiser: SwedishAmerican Health System
Title: Kids Say It Better-Surgery
Credits:

  • Brian Reck, Director Marketing Services and Government Relations
  • Paul Greenland, Marketing and Public Information Manager
  • Viki Irwin, Administrative Assistant
  • Tom Massari, Internal Marketing Specialist
  • Tom Myers, Vice President Marketing and Strategy
  • Katryna Kirby, Community Relations Specialist

Category: – INTEGRATED CAMPAIGNS – Consumer Local

Award: Gold ADDY Award
Entrant: SwedishAmerican Health System
Advertiser: SwedishAmerican Health System
Title: Kids Say It Better Campaign
Credits:

  • Brian Reck, Director Marketing Services and Government Relations
  • Paul Greenland, Marketing and Public Information Manager
  • Viki Irwin, Administrative Assistant
  • Tom Massari, Internal Marketing Specialist
  • Tom Myers, Vice President Marketing and Strategy
  • Katryna Kirby, Community Relations Specialist

Category: INTEGRATED CAMPAIGNS – Consumer Regional / National

Award: Silver ADDY Award
Entrant: Heinzeroth Marketing Group
Advertiser: Culligan International
Title: Wanted Dead or Alive

Category: INTEGRATED CAMPAIGNS – Consumer Regional / National

Award: Bronze ADDY Award
Entrant: Blount International
Advertiser: Woods
Title: There’s nothing like the smell of fresh cut grass
Credits:

  • Sandra Carlson, Designer, Blount International
  • Angela Larson, Brand & Marketing Director/Creative Director, Blount International
  • Greg Baker, Owner, B13 Studio

Category: ADVERTISING FOR THE ARTS & SCIENCES – Poster

Award: Gold ADDY Award
Entrant: V2 Marketing Communications
Advertiser: Rockford Symphony Orchestra
Title: John Williams Poster
Credits:

  • Heather Kelley, Account Manager
  • Deb Strout, Creative Director

Category: PUBLIC SERVICE – Integrated Campaign

Award: Bronze ADDY Award
Entrant: V2 Marketing Communications
Advertiser: United Way of Rock River Valley
Title: Point of U Campaign
Credits:

  • Chris Kelley, Account Manager
  • Deb Strout, Creative Director
  • Leslie Roxworthy, Copy Writer
  • Kirk Wendhausen, Videographer
  • Bob Ace, Voice Talent
  • MS2, Printing
2016-12-08T11:21:31+00:00 February 20th, 2015|News|0 Comments

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