AAF Northern Illinois Presents the 2017 American Advertising Awards

AAF Northern Illinois Presents the 2017 American Advertising Awards

 

The American Advertising Federation of Northern Illinois presented its 2017 American Advertising (ADDY) Awards for advertising creative excellence Thursday night, March 2, at the Prairie Street Brewhouse.

Of the 54 entries received by the AAF NI, 13 gold ADDY Awards and 16 silver ADDY Awards were presented. Judging took place Feb. 11, when a 3-person panel of respected industry professionals judged the entries based on creativity and originality in more than 70 categories.

Top awards of the evening went to the “Best of Show” winners. GrahamSpencere captured the Best of Electronic for the website they built for Perkins Restaurant. GinestraWatson garnered Best of Print for their, “Beef-a-Roo 50th Anniversary Calendar.” Best of Broadcast was awarded to SwedishAmerican for their “Moments,” :30 TV commercials. And Best of Show also went to GrahamSpencer and Miles Nielsen and the Rusted Hearts, for the brand rollout video done for Prairie Street Brewhouse.

The American Advertising Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation. The “ADDY’s” is the advertising industry’s largest and most representative competition for creative excellence.

The Rockford ADDY Awards is presented by the AAF of Northern Illinois, a member association comprised of advertising, marketing and media professionals. Proceeds from the ADDY Awards help support the organization’s educational programs, public service projects and proactive government relations efforts.

Following is a complete list of all the 2017 AAF Northern Illinois ADDY Awards winners:

Sales Promotion > 01 – Product or Service Sales Promotion > 01B – Sales Kit or Product Information Sheets

Gold ADDY Award
Monarch Sales Booklet
V2 Marketing
Renaissance Roofing

Sales Promotion > 01 – Product or Service Sales Promotion > 01D – Sales Promotion Campaign

Gold ADDY Award
Kerry Foods Lunch Box Promotion
Meridian
Kerry Foods

Collateral Material > 06 – Printed Newsletter > 06A – Single Newsletter

Bronze ADDY Award
Catalyst
Rockford University
Rockford University

Collateral Material > 07 – Brochure > 07A – Single Unit

Bronze ADDY Award
Cat Microgrid Telecom brochure
Cain & Company
Caterpillar

Collateral Material > 07 – Brochure > 07B – Brochure Campaign

Silver ADDY Award
Amcraft Grand Estates Brochures
Cain & Company
Amcraft Building Products Co.

Collateral Material > 09 – Special Event Material > 09A – Card, Invitation, Announcement – Single Unit

Bronze ADDY Award
Gala 2017 Save the Date
Rockford University
Rockford University

Gold ADDY Award
BeefaRoo 50th Anniversary Calendar
GinestraWatson
Beef-a-Roo

Direct Marketing > 10 – Direct Mail > 10B – Direct Mail-Flat Campaign

Bronze ADDY Award
Direct Mail Campaign
Rockford University
Rockford University

Direct Marketing > 10 – Direct Mail > 10D – Direct Mail-3D Campaign

Silver ADDY Award
Launch Kit – Raynor Garage Doors
Heinzeroth Marketing Group
Raynor Garage Doors

Direct Marketing > 11 – Specialty Advertising > 11B – Other Merchandise

Bronze ADDY Award
Cat Racing Calendar
Cain & Company
Caterpillar Inc

Public Service (Sales & Marketing) > 13 – Public Service Direct Marketing & Specialty Advertising > 13A – Single

Bronze ADDY Award
Transform Rockford Progress Report
Chartwell Agency
Transform Rockford

Gold ADDY Award
CNADM 2016 Fall Poster
V2 Marketing
Chicago National Association of Dance Masters

Magazine Advertising > 17 – Magazine Advertising > 17B – Spread, Multiple Page or Insert – Single Unit

Silver ADDY Award
Bring Your Game 2 Rockford Insert
GrahamSpencer
Rockford Area Convention & Visitors Bureau

Newspaper Advertising > 19 – Newspaper Advertising > 19C – Spread or Multiple Page – Single Unit

Bronze ADDY Award
CT Rock & Roll Hall of Fame Ad
GrahamSpencer
Rockford Area Convention & Visitors Bureau

Ambient Media > 25 – Installations > 25A – Single Installation

Gold ADDY Award
Sports Trophey Display Case
Colorwave Graphics, LLC
Wheaton College Sports and Recreation Complex

Silver ADDY Award
Donor Appreciation Wall Display
Colorwave Graphics, LLC
Remedies Renewing Lives

Silver ADDY Award
Cat Connect UAV Display
Cain & Company
Caterpillar Inc.

Ambient Media > 25 – Installations > 25B – Multiple Installations

Silver ADDY Award
Hydra Rinse
KMK Media Group, Inc.
Hydra Rinse

Out-of-Home > 28 – Outdoor Board > 28B – Super-sized, Extension/Dimensional, Digital or Animated – Single Unit

Bronze ADDY Award
Rock Solid
Rockford University
Rockford University

Out-of-Home > 30 – Site > 30A – Interior – Single

Bronze ADDY Award
Rock Solid
Rockford University
Rockford University

Out-of-Home > 31 – Out-Of-Home Campaign

Gold ADDY Award
Forward Janesville Leinie’s Lodge
Meridian
Forward Janesville

Silver ADDY Award
Delivering More – Billboards
SwedishAmerican
SwedishAmerican

Silver ADDY Award
Welcome to Trickford OOH Campaign
GrahamSpencer
Rockford Area Convention & Visitors Bureau

Websites > 37 – Websites > 37A – Consumer

Bronze ADDY Award
Trickford, USA Website
GrahamSpencer
Rockford Area Convention & Visitors Bureau

Silver ADDY Award
Perkins Restaurant
GrahamSpencer
Perkins Restaurant

Social Media > 38 – Social Media > 38B – Campaign

Gold ADDY Award
Rinica w/ Smiles: Less Drastic Way
Rinica
Rinica

Advertising & Promotion > 41 – Campaign

Silver ADDY Award
In Good Company
Video Campaign
GrahamSpencer
Rockford Area Convention & Visitors Bureau

Branded Content & Entertainment > 45 – Branded Content & Entertainment for Online/Interactive

Silver ADDY Award
Prairie St Brewhouse Brand Video
GrahamSpencer
Prairie Street Brewhouse

Television Advertising > 51 – Television Advertising – Local (One DMA) > 51C – Single Spot :60 seconds or more

Silver ADDY Award
Moments
SwedishAmerican
SwedishAmerican

Television Advertising > 51 – Television Advertising – Local (One DMA) > 51D – Television-Local Campaign

Bronze ADDY Award
Brought to you by . . .
Chartwell Agency
Rockford Bank & Trust

Television Advertising > 52 – Television Advertising – Regional/National > 52A – Single Spot – Up to 2:00

Bronze ADDY Award
Bike Builder :30 TV
V2 Marketing
OrthoIllinois

Gold ADDY Award
“Control Saves”
PACO Collective
ComEd

Cinema Advertising > 63 – In-Theatre Commercials or Slides

Gold ADDY Award
“Hot Dog Cool Cat”
PACO Collective
ComEd

Integrated Campaigns > 72 – Integrated Advertising Campaigns > 72B – B-to-B Campaign-National

Bronze ADDY Award
Cat Microgrid Rural Electrification
Cain & Company
Caterpillar Inc.

Integrated Campaigns > 72 – Integrated Advertising Campaigns > 72C – Consumer Campaign-Local

Bronze ADDY Award
First Free Rockford – Life is More
Chartwell Agency
First Free Rockford

Gold ADDY Award
Moments
SwedishAmerican
SwedishAmerican

Silver ADDY Award
Brought to you by . . .
Chartwell Agency
Rockford Bank & Trust

Integrated Campaigns > 73 – Integrated Brand Identity Campaign – Local or Regional/National

Bronze ADDY Award
“You Have a Choice” Campaign
V2 Marketing
OrthoIllinois

Gold ADDY Award
Prairie St. Brewhouse Brand Rollout
GrahamSpencer
Prairie Street Brewhouse

Integrated Campaigns > 74 – Integrated Branded Content Campaign – Local or Regional/National

Gold ADDY Award
Girl Scouts Choose Your Adventure
Chartwell Agency
Girl Scouts of Northern Illinois

Silver ADDY Award
2016 ABC Supply Racing Materials
Cain & Company
ABC Supply Co. Inc. Racing

Public Service (Cross Platform) > 76 – Integrated Media Public Service Campaign

Silver ADDY Award
Rock River Raft Race Campaign
GrahamSpencer
Rock River Raft Race

Visual > 80 – Logo Design

Bronze ADDY Award
Owly Oop Sports Pub
GrahamSpencer
Prairie Street Brewhouse

Gold ADDY Award
Big Grove Brewery Brand Identity
GrahamSpencer
Big Grove Brewery

Silver ADDY Award
Prairie St Brewhouse Brand Identity
GrahamSpencer
Prairie Street Brewhouse

2017-03-03T11:10:00+00:00 March 3rd, 2017|Uncategorized|0 Comments