AAF Northern Illinois Presents the 2018 ADDY Winners

AAF Northern Illinois Presents the 2018 ADDY Winners


The American Advertising Federation of Northern Illinois presented its 2018 American Advertising Awards, the ADDYs, for advertising creative excellence Friday night, March 9th, 2018 at the Prairie Street Brewing Company. Individuals of the local advertising and media businesses and their clients attended the annual awards presentation.

Of the 91 entries received by the AAF Northern Illinois, 20 gold, 22 silver, and 21 bronze ADDY Awards were presented. Entries were judged based on creativity, originality and creative strategy in more than 70 categories.

GrahamSpencer captured the “Best of Print,” award for their “Bring Your Game to Rockford Sports Pad,” done for the Rockford Area Convention and Visitors Bureau, as well as the “Best of Show” award for the brand identity campaign the creative agency produced for their client, Big Grove Brewery.

Other top awards of the evening showcased the “Best Broadcast Campaign,” presented to SwedishAmerican for their Kids 2017 TV campaign. GrahamSpencer won “Best Digital Campaign” for their online video campaign, “Road Less Traveled,” produced for the Rockford Mass
Transit District. The award for “Best Integrated Campaign” was presented to Blount International for their “Best Batwing You Ever Designed” campaign done for Woods Equipment. Digital Hive Mind captured the Best of Video award for their “Reuzel,”
video produced for J.L. Clark.

The American Advertising Awards is a three-tiered national advertising competition held annually by the American Advertising Federation. Gold ADDY award winners advance to the AAF District 6 competition. Winners at the District level will move on to the National competition held in Chicago this June.

Following is a complete list of all the 2018 AAF Northern Illinois ADDY Awards winners:

SALES & MARKETING

Category:  Sales Promotion > 01 – Product or Service Sales Promotion > 01D – Sales Promotion Campaign

Award: Gold ADDY Award

Entrant Company: Meridian

Client Company Name: Kerry Food Service

Title: Kerry/Guinness Box Promotion

Credits:

Kelly Krider, Packaging Designer

Larry Schaller, Account Manager

SALES & MARKETING

Category:  Sales Promotion > 02 – Packaging > 02A – Single Unit

Award: Silver ADDY Award

Entrant Company: Meridian

Client Company Name: Meridian

Title: Meridian Coffee Box Promotion

Credits:

Mike Lopez, Graphic Designer

Kelly Krider, Packaging Designer

Jake Chanson, Marketing Manager

Category:  Sales Promotion > 02 – Packaging > 02A – Single Unit

Award: Bronze ADDY Award

Entrant Company: Digital Hive Mind, Inc.

Client Company Name: Applied Products, Inc.

Title: Applied Products Sample Kit

Credits:

Jason Farris, Creative Director,
Photographer

Jennifer Hurley, Designer

Erin Salisbury, Copywriter

SALES & MARKETING

Category:  Sales Promotion > 03 – Point of Purchase > 03A – Counter Top

Award: Silver ADDY Award

Entrant Company: Ad Vice Marketing

Client Company Name: Mary’s Market

Title: Christmas Spotlight

Credits:

Lisa Chatfield, Ad Vice Marketing,
President

Denisse Clark, Creative Rock Star

Category:  Sales Promotion > 03 – Point of Purchase > 03A – Counter Top

Award: Silver ADDY Award

Entrant Company: Ad Vice Marketing

Client Company Name: Mary’s Market

Title: Breakfast with Santa

Credits:

Lisa Chatfield, Ad Vice Marketing,
President

Denisse Clark, Ad Vice Marketing,
Creative Rock Star

Category:  Sales Promotion > 03 – Point of Purchase > 03A – Counter Top

Award: Bronze ADDY Award

Entrant Company: Ad Vice Marketing

Client Company Name: Mary’s Market

Title: Catering Offer

Credits:

Lisa Chatfield, Ad Vice Marketing,
President

Denisse Clark, Creative Rock Star

Category:  Sales Promotion > 03 – Point of Purchase > 03B – Free Standing

Award: Gold ADDY Award

Entrant Company: Meridian

Client Company Name: Beef A Roo

Title: BeefARoo CheeseFry & MilkshakePromo

Credits:

Kelly Krider, Designer

Larry Schaller, Account Manager

Category:  Sales Promotion > 03 – Point of Purchase > 03B – Free Standing

Award: Silver ADDY Award

Entrant Company: Meridian

Client Company Name: LIFT AVIATION

Title: LIFT SHOE DISPLAY

Credits:

Kelly Krider, Designer/Production
Artist

Jake Chanson, Business
Development/Client Manager

SALES & MARKETING

Category:  Collateral Material > 04 – Stationery Package – Single or Multiple Pieces

Award: Silver ADDY Award

Entrant Company: M45 Marketing Services

Client Company Name: George Buss

Title: George Buss Stationery

Credits:

Mary Schneider, Account Manager

Mindy Becker, Graphic Designer

Julie Beach, Project Manager and
Writer

Category:  Collateral Material > 04 – Stationery Package – Single or Multiple Pieces

Award: Bronze ADDY Award

Entrant Company: Digital Hive Mind, Inc.

Client Company Name: PGS Companies

Title: PGS Branding Stationery

Credits:

Jason Farris, Creative Director

Jennifer Hurley, Designer

SALES & MARKETING

Category:  Collateral Material > 05 – Printed Annual Report

Award: Gold ADDY Award

Entrant Company: Digital Hive Mind, Inc.

Client Company Name: Remedies Renewing Lives

Title: Remedies 2017 Annual Report

Credits:

Jason Farris, Creative Director

Elizabeth Schaer, Designer

Erin Salisbury, Copywriter

Category:  Collateral Material > 05 – Printed Annual Report

Award: Gold ADDY Award

Entrant Company: GrahamSpencer

Client Company Name: TransformRockford

Title: TransformRockford Annual Brochure

SALES & MARKETING

Category:  Collateral Material > 06 – Printed Newsletter > 06B – Newsletter Campaign

Award: Bronze ADDY Award

Entrant Company: Rockford University

Client Company Name: Rockford University

Title: Catalyst

Credits:

Rita Elliott, Director of
Communications

Paul Hecker, Graphic Designer

Monna Ohme, Graphic Designer

SALES & MARKETING

Category:  Collateral Material > 07 – Brochure > 07A – Single Unit

Award: Gold ADDY Award

Entrant Company: Blount International

Client Company Name: Woods Equipment / Blount International

Title: Woods Equipment Batwing Brochure

Credits:

Woods Equipment, Client

Ignition Studio, Creative Concepts
and Graphic Design

Baker Studio, Photography and
Videography

Category:  Collateral Material > 07 – Brochure > 07A – Single Unit

Award: Gold ADDY Award

Entrant Company: GrahamSpencer

Client Company Name: Rockford Area Convention and Visitors
Bureau

Title: Bring Your Game 2 Rockford Sportpad

Category:  Collateral Material > 07 – Brochure > 07A – Single Unit

Award: Silver ADDY Award

Entrant Company: Chartwell Agency

Client Company Name: Anderson Japanese Gardens

Title: CWA – Anderson Japanese Gardens

Credits:

Chartwell Agency, Creative
Direction / Copywriting

Julia Kindler Designs, Designer

Category:  Collateral Material > 07 – Brochure > 07A – Single Unit

Award: Bronze ADDY Award

Entrant Company: Rockford University

Client Company Name: Rockford University

Title: Rock Solid Transfer Brochure

Credits:

Nellie Miller, Director of
Marketing

Rosa Pasillas, Digital Media
Specialist

Category:  Collateral Material > 07 – Brochure > 07A – Single Unit

Award: Bronze ADDY Award

Entrant Company: Cain & Company

Client Company Name: Lok-N-Blok

Title: Lok-N-Blok® Brochure

Credits:

Paul Phillips, Creative Director

Theresa Carlson, Content/Social
Media Specialist

Pam Loria, Production
Manager/Proofreader/Copywriter

Rick Heffner, Account Manager

SALES & MARKETING

Category:  Collateral Material > 08 – Publication Design > 08B – Editorial Spread or Feature

Award: Silver ADDY Award

Entrant Company: V2 Marketing

Client Company Name: Rockford Chamber of Commerce

Title: Public Education Survey Infographic

Credits:

Deb Strout, Creative Director

Kathy Velasco, Account Executive

SALES & MARKETING

Category:  Collateral Material > 09 – Special Event Material > 09A – Card, Invitation, Announcement – Single Unit

Award: Silver ADDY Award

Entrant Company: Meridian

Client Company Name: Anderson Gardens

Title: AndersonGardens Sponsor Tickets Box

Credits:

Anthony Mencarini, Account Manager

Kelly Krider, Packaging Designer

Category:  Collateral Material > 09 – Special Event Material > 09B – Card, Invitation, Announcement Campaign

Award: Silver ADDY Award

Entrant Company: Rockford University

Client Company Name: Rockford University

Title: Gala 2017

Credits:

Bern Sundstedt, VP for
Institutional Advancement

Denise Noe, AVP for Advancement

Monna Ohme, Graphic Designer

SALES & MARKETING

Category:  Direct Marketing > 10 – Direct Mail > 10B – Direct Mail-Flat Campaign

Award: Gold ADDY Award

Entrant Company: Chartwell Agency

Client Company Name: Wesley Willows

Title: CWA – Wesley Willows DM Campaign

Credits:

Chartwell Agency, Art Direction /
Copywriting

Ignition Studio, Design

SALES & MARKETING

Category:  Public Service (Sales & Marketing) > 12 – Public Service Collateral > 12C – Brochure/Sales Kit

Award: Bronze ADDY Award

Entrant Company: V2 Marketing

Client Company Name: Rockford Symphony Orchestra

Title: RSO 2017/18 Season Guide

Credits:

Deb Strout, Creative Director

Heather Kelley, Account Executive

Michele McAffee, Marketing
Director, Rockford Symphony Orchestra

SALES & MARKETING

Category:  Advertising Industry Self-Promotion (Sales & Marketing) > Collateral > 15 – Direct Marketing & Specialty Advertising (printed or digital)

Award: Silver ADDY Award

Entrant Company: Meridian

Client Company Name: Meridian

Title: Meridian Wide Format Sample Box

Credits:

Pambi Camacho, Designer

Jake Chanson, Marketing Manager

PRINT ADVERTISING

Category:  Magazine Advertising > 17 – Magazine Advertising > 17A – Full Page Or Less Single Unit

Award: Bronze ADDY Award

Entrant Company: GrahamSpencer

Client Company Name: Giovanni’s

Title: Giovanni’s Famiglia Ad

PRINT ADVERTISING

Category:  Public Service > 22 – Public Service Print Advertising > 22A – Single Unit – Any Size

Award: Silver ADDY Award

Entrant Company: Chartwell Agency

Client Company Name: Police Benevolent & Protective
Association Unit #6

Title: CWA – PB&PA Unit #6 Gratitude Ad

Credits:

Chartwell Agency, Art
Direction/Copywriting

John Kitchen, Studio 22, design

OUT-OF-HOME & AMBIENT MEDIA

Category:  Ambient Media > 25 – Installations > 25A – Single Installation

Award: Gold ADDY Award

Entrant Company: Colorwave Graphics, LLC

Client Company Name: Ipsen

Title: 20 ft. x 50 ft. Island Exhibit

Credits:

Brye Jorstad, Sr. Creative
Marketing Specialist

Rick Heffner, Sr. Account
Executive/Media Director

Michael Lombardo, Director of
Creative Solutions

OUT-OF-HOME & AMBIENT MEDIA

Category:  Ambient Media > 26 – Events > 26A – Single Event

Award: Silver ADDY Award

Entrant Company: Cain & Company

Client Company Name: IDEAL Welding Systems, L.P.

Title: IDEAL Welding: “See Spot Weld”

Credits:

Paul Phillips, Creative Director

Theresa Carlson, Content/Social
Media Specialist

Pam Loria, Production
Manager/Proofreader/Copywriter

Rick Heffner, Account Executive

OUT-OF-HOME & AMBIENT MEDIA

Category:  Out-of-Home > 27 – Poster > 27B – Poster – Campaign

Award: Gold ADDY Award

Entrant Company: Rockford University

Client Company Name: Rockford University

Title: Fall 2017 Forum Series

Credits:

Rita Elliott, Director of
Communications

Jeniece Smith, Advancement
Communications Specialist

Rosa Pasillas, Digital Media
Specialist

OUT-OF-HOME & AMBIENT MEDIA

Category:  Out-of-Home > 28 – Outdoor Board > 28B – Super-sized, Extension/Dimensional, Digital or Animated – Single Unit

Award: Bronze ADDY Award

Entrant Company: Rockford University

Client Company Name: Rockford University

Title: Rock Solid Billboard

Credits:

Nellie Miller, Director of
Marketing

Paul Hecker, Graphic Designer

OUT-OF-HOME & AMBIENT MEDIA

Category:  Out-of-Home > 29 – Mass Transit/Airlines > 29B – Exterior – Single

Award: Silver ADDY Award

Entrant Company: Colorwave Graphics, LLC

Client Company Name: Midwest Family Broadcasting

Title: b103fm Vehicle Wrap

Credits:

Michael Lombardo, Director of
Creative Solutions

Category:  Out-of-Home > 29 – Mass Transit/Airlines > 29B – Exterior – Single

Award: Bronze ADDY Award

Entrant Company: Colorwave Graphics, LLC

Client Company Name: Midwest Family Broadcasting

Title: 95.3 The Bull Truck Wrap

Credits:

Michael Lombardo, Director of
Creative Solutions

OUT-OF-HOME & AMBIENT MEDIA

Category:  Out-of-Home > 30 – Site > 30A – Interior – Single

Award: Silver ADDY Award

Entrant Company: Colorwave Graphics, LLC

Client Company Name: Rockford University / Starr Science
Center

Title: Acrylic Hexagon Wall Display

Credits:

Michael Lombardo, Director of
Creative Solutions

Nellie Miller, Director of
Marketing

Paul Hecker, Graphic Designer

Category:  Out-of-Home > 30 – Site > 30A – Interior – Single

Award: Silver ADDY Award

Entrant Company: Colorwave Graphics, LLC

Client Company Name: UTC Aerospace Systems

Title: UTC Customer Experience Display

Credits:

Michael Lombardo, Director of
Creative Solutions

 

OUT-OF-HOME & AMBIENT MEDIA

Category:  Out-of-Home > 31 – Out-Of-Home Campaign

Award: Silver ADDY Award

Entrant Company: Rockford University

Client Company Name: Rockford University

Title: Rock Solid Banners

Credits:

Nellie Miller, Director of
Marketing

Paul Hecker, Graphic Designer

Rosa Pasillas, Digital Media
Specialist

OUT-OF-HOME & AMBIENT MEDIA

Category:  Public Service (Out-of-Home & Ambient Media) > 33 – Public Service Out-Of-Home > 33A – Poster

Award: Bronze ADDY Award

Entrant Company: V2 Marketing

Client Company Name: Chicago National Association of Dance
Masters

Title: CNADM Fall Poster

Credits:

Deb Strout, Creative Director

Kath Velasco, Account Executive

ONLINE/INTERACTIVE Category:  Websites > 37 – Websites > 37A – Consumer

Award: Gold ADDY Award

Entrant Company: SwedishAmerican

Client Company Name: SwedishAmerican

Title: SwedishAmerican Website

Credits:

Brian Reck, Director, Marketing
Services and Government Relations

Robin Ballard, Manager, Advertising
& Digital Content

Laura Bennett, President, TREKK

Category:  Websites > 37 – Websites > 37A – Consumer

Award: Gold ADDY Award

Entrant Company: GrahamSpencer

Client Company Name: RMTD

Title: RMTD Website

Category:  Websites > 37 – Websites > 37A – Consumer

Award: Silver ADDY Award

Entrant Company: GinestraWatson

Client Company Name: Gift of Hope Organ & Tissue
Donation

Title: Gift of Hope

Credits:

Mindy Suthamchai, Art Director

Category:  Websites > 37 – Websites > 37A – Consumer

Award: Silver ADDY Award

Entrant Company: GrahamSpencer

Client Company Name: Big Grove Brewery

Title: Big Grove Brewery

Category:  Websites > 37 – Websites > 37A – Consumer

Award: Bronze ADDY Award

Entrant Company: Chartwell Agency

Client Company Name: Wesley Willows

Title: CWA – Wesley Willows website

Credits:

Chartwell Agency, Art
Direction/Content Development

Ignition Studio, Design/Development

Category:  Websites > 37 – Websites > 37B – B-to-B

Award: Gold ADDY Award

Entrant Company: Digital Hive Mind, Inc.

Client Company Name: J.L. Clark

Title: J L Clark Corporate Web Development

Credits:

Jason Farris, Creative Director,
Photographer, Illustrator

Courtney Bradford, Designer

Elizabeth Schaer, Designer,
Photographer

Philip Zaengle, Programmer, Web
Developer

Erin Salisbury, Copywriter

ONLINE/INTERACTIVE

Category:  Advertising & Promotion > 41 – Campaign

Award: Gold ADDY Award

Entrant Company: GrahamSpencer

Client Company Name: RMTD

Title: RMTD Road Less Traveled Campaign

ONLINE/INTERACTIVE

Category:  Blogs & Digital Publications > 43 – Blogs

Award: Bronze ADDY Award

Entrant Company: Chartwell Agency

Client Company Name: Chartwell Agency

Title: CWA-Chartwell Agency Insights Blog

Credits:

Chartwell Agency, Chartwell Team

FILM, VIDEO, & SOUND

Category:  Television Advertising > 51 – Television Advertising – Local (One DMA) > 51B – Single Spot :30 seconds

Award: Bronze ADDY Award

Entrant Company: V2 Marketing

Client Company Name: OrthoIllinois

Title: Moments You Never Thought Possible

Credits:

Chris Kelley, Account Executive

Stacy Wallace, Media Buyer

OC Creative, Production

Category:  Television Advertising > 51 – Television Advertising – Local (One DMA) > 51D – Television-Local Campaign

Award: Gold ADDY Award

Entrant Company: SwedishAmerican

Client Company Name: SwedishAmerican

Title: Kids 2017

Credits:

Brian Reck, Director, Marketing
Services and Government Relations

Robin Ballard, Manager, Advertising
& Digital Content

Brian Clark, Creative Editor,
Rashomon

Kathy Hurley, Creative Executive
Producer, Milepost355

Category:  Television Advertising > 51 – Television Advertising – Local (One DMA) > 51D – Television-Local Campaign

Award: Bronze ADDY Award

Entrant Company: Insurance King Agency

Client Company Name: Insurance King

Title: Insurance King Michael Winslow

Credits:

Bill Partridge WTVO, Video
Production

Michael Winslow, Celebrity Talent

Dan Block, Writer/Producer

Bonza Media, Director

Anthony Diaz, Talent Agent – Deco
Talent

Category:  Television Advertising > 51 – Television Advertising – Local (One DMA) > 51D – Television-Local Campaign

Award: Bronze ADDY Award

Entrant Company: Chartwell Agency

Client Company Name: Northern Illinois Vein Clinic (NIVC)

Title: CWA – NIVC TV spots

Credits:

Chartwell Agency, Art
Direction/Content Development/Onsite Direction

Kirk Wendhausen/Treehaus Video,
Videography/Post Production

FILM, VIDEO, & SOUND

Category:  Online Film, Video, & Sound > 55 – Internet Commercial > 55A – Single Spot – Any Length

Award: Gold ADDY Award

Entrant Company: SwedishAmerican

Client Company Name: SwedishAmerican

Title: Twinkle, Twinkle

Credits:

Brian Reck, Director, Marketing
Services and Government Relations

Robin Ballard, Manager, Advertising
& Digital Content

Brian Clark, Creative Editor,
Rashomon

Kathy Hurley, Creative Executive
Producer, Milepost355

Category:  Online Film, Video, & Sound > 55 – Internet Commercial > 55A – Single Spot – Any Length

Award: Gold ADDY Award

Entrant Company: Digital Hive Mind, Inc.

Client Company Name: J.L. Clark, Inc.

Title: J.L. Clark Reuzel

Credits:

Jason Farris, Director, Editor,
A-Cam

Jennifer Hurley, CG, Editor

Elizabeth Schaer, Key Grip

Erin Salisbury, Production
Coordinator

Category:  Online Film, Video, & Sound > 55 – Internet Commercial > 55A – Single Spot – Any Length

Award: Silver ADDY Award

Entrant Company: OC Creative

Client Company Name: Lincoln Land Community College

Title: School For The Job

Category:  Online Film, Video, & Sound > 55 – Internet Commercial > 55A – Single Spot – Any Length

Award: Bronze ADDY Award

Entrant Company: GrahamSpencer

Client Company Name: JR Sullivan’s Hometown Holiday

Title: JR Sullivan’s Hometown Holiday 2017

FILM, VIDEO, & SOUND

Category:  Branded Content & Entertainment > 60 – Branded Content & Entertainment – Non-Broadcast

Award: Gold ADDY Award

Entrant Company: OC Creative

Client Company Name: Fuse

Title: Fuse Promo

CROSS PLATFORM

Category:  Advertising Industry Self-Promotion (Film, Video, & Sound) > 71 – Advertising Industry Self-Promotion Film, Video & Sound

Award: Bronze ADDY Award

Entrant Company: Digital Hive Mind, Inc.

Client Company Name: Digital Hive Mind, Inc.

Title: Digital Hive Mind Demo Reel

Credits:

Jason Farris, Director, Editor,
A-Cam

Jennifer Hurley, Key Grip

Elizabeth Schaer, Production
Assistant

Stanley Ray Brandon, CG, B-Cam

CROSS PLATFORM

Category:  Integrated Campaigns > 72 – Integrated Advertising Campaigns > 72C – Consumer Campaign-Local

Award: Bronze ADDY Award

Entrant Company: Midway Village Museum

Client Company Name: Midway Village Museum

Title: Cross Platform

Credits:

Midway Village Museum, Director of
Marketing & Social Media

Category:  Integrated Campaigns > 72 – Integrated Advertising Campaigns > 72D – Consumer Campaign-National

Award: Bronze ADDY Award

Entrant Company: Chartwell Agency

Client Company Name: Rockford Bank & Trust

Title: CWA – Rockford Bank & Trust Camp.

Credits:

Chartwell Agency, Art Direction,
Copywriting

John Kitchen; Studio 22, Design

CROSS PLATFORM

Category:  Integrated Campaigns > 73 – Integrated Brand Identity Campaign – Local or Regional/National

Award: Gold ADDY Award

Entrant Company: GrahamSpencer

Client Company Name: Big Grove Brewery

Title: Big Grove Brand Identity Campaign

Category:  Integrated Campaigns > 73 – Integrated Brand Identity Campaign – Local or Regional/National

Award: Silver ADDY Award

Entrant Company: GrahamSpencer

Client Company Name: White Oak Savanna

Title: White Oak Savanna Campaign

CROSS PLATFORM

Category:  Integrated Campaigns > 74 – Integrated Branded Content Campaign – Local or Regional/National

Award: Gold ADDY Award

Entrant Company: Blount International

Client Company Name: Woods Equipment

Title: The Best Batwing You Ever Designed

Credits:

Blount International, Client

Ignition Studio, Creative
concepting, graphic design, web development

Baker Studio, Photography and
videography

ELEMENTS OF ADVERTISING

Category:  Visual > 80 – Logo Design

Award: Gold ADDY Award

Entrant Company: GrahamSpencer

Client Company Name: White Oak Savanna

Title: White Oak Savanna

Category:  Visual > 80 – Logo Design

Award: Silver ADDY Award

Entrant Company: V2 Marketing

Client Company Name: Benassi Family Dentistry

Title: Benassi Family Dentistry Logo

Credits:

Deb Strout, Creative Director

Chris Kelley, Account Executive

ELEMENTS OF ADVERTISING

Category:  Visual > 83 – Still Photography > 83C – Digitally Enhanced, Single

Award: Bronze ADDY Award

Entrant Company: V2 Marketing

Client Company Name: Chicago National Association of Dance
Masters

Title: Tom Alexander Digital Image

Credits:

Deb Strout, Creative Director

Kath Velasco, Account Executive

ELEMENTS OF ADVERTISING

Category:  Film & Video > 86 – Animation, Special Effects or Motion Graphics > 86A – Animation, Special Effects or Motion Graphics

Award: Silver ADDY Award

Entrant Company: OC Creative

Client Company Name: Fight For $15

Title: We Need A Care Revolution

2018-03-12T13:23:13+00:00March 12th, 2018|News|0 Comments