The AAF Northern Illinois is the trade association that serves the interests of the advertising community in Rockford and the Northern Illinois area. The AAF Northern Illinois is affiliated with the American Advertising Federation (AAF) , the national organization which collectively represents over 50,000 advertising professionals and students. The AAF is the “Unifying Voice for Advertising,” and is the only professional organization that represents all segments of the industry including:

  • ad clubs
  • advertisers
  • agencies
  • media
  • suppliers
  • students and educators

Combined, we achieve a common purpose – to promote, protect and defend advertising interests.


The mission of the Northern Illinois Ad Fed is to enhance the professional development of our membership, recognize and reward advertising excellence, and to promote, protect and defend advertising interests in our region.


By joining the AAF Northern Illinois, you become a member of the American Advertising Federation (AAF) . As The “Unifying Voice for Advertising,” the AAF, headquartered in Washington, D.C., is the trade association that represents over 50,000 advertising professionals. AAF’s 130 corporate members are advertisers, agencies, and media companies that comprise the nation’s leading brands and corporations. AAF has a national network of 210 ad clubs and connects the industry with an academic base through its 210 college chapters.