The Rockford region’s advertising community gathered Wednesday night, February 13, at NIU Rockford for a gallery celebration of the annual ADDY advertising awards competition held by the American Advertising Federation (AAF) of Northern Illinois.
GrahamSpencer won Best of Show for their Rick’s Picks advertising campaign done for the Burpee Museum of Natural History.
V2 Marketing Communications won the Best of Print as well as a Judge’s Choice award for the AES Presentation Package done for Applied Ecological Services. Rockford Health System took Best of Electronic for their “Redirect” television commercials.
Judge’s Choice Awards were also given to Rick Wells, Ltd. for their SwedishAmerican Physician Recruitment package, and to GrahamSpencer for the Rockford Visitor’s Guide produced for the Rockford Area Convention and Visitor’s Bureau.
A 3-judge panel awarded 11 Gold ADDY awards, 11 Silver ADDYs, and 11 Bronze ADDYs from a selection of 43 entries. Gold ADDY winners from Rockford advance to the AAF District 6 competition to be judged against ADDY winners from other ad clubs in Illinois, Indiana and Michigan. District Gold ADDY winners move on to the National ADDY competition this summer in Phoenix.
About the ADDY Awards
Sanctioned by the AAF, the ADDY Awards honor excellence in advertising and cultivate the highest creative standards in the industry. The competition begins at the local level with the 210 AAF member clubs nationwide, from which local winners proceed to 14 regional competitions, and those winners proceed to the national finals. The American Advertising (ADDY) Awards competition is the advertising industry’s largest and most representative competition for creative excellence.
The AAF Northern Illinois is the Rockford chapter of the American Advertising Federation (AAF), “The Unifying Voice for Advertising.” Headquartered in Washington, D.C., the AAF is the oldest advertising trade association representing over 50,000 professionals in the advertising industry in a national network of 200 ad clubs in communities across the country. www.niadfed.org
A Complete list of winners is listed below.
2013 ADDY Awards Winners
ADVERTISING INDUSTRY SELF-PROMOTION
V2 Holiday Campaign
V2 Marketing Communications
V2 Marketing Communications
Gold ADDY® Award
COLLATERAL MATERIAL
RACVB Visitors Guide
Rockford Area Convention & Visitors Bureau
GrahamSpencer
Silver ADDY® Award and Judge’s Choice
Rick’s Picks Commemorative Poster Series
Burpee Museum of Natural History
GrahamSpencer
Silver ADDY® Award
Rockford Memorial Development
Rockford Memorial Development Foundation
Rockford Health System
Silver ADDY® Award
Rock Valley College & Foundation Report
Rock Valley College
V2 Marketing Communications
Silver ADDY® Award
Rockford Housing Authority Brochure
Rockford Housing Authority
GrahamSpencer
Bronze ADDY® Award
Rockford Health System Annual Report
Rockford Health System
Rockford Health System
Bronze ADDY® Award
Red Brand Power of the Brand Brochure
Red Brand
Rick Wells Ltd.
Bronze ADDY® Award
CONSUMER OR TRADE PUBLICATION
Imported Barbed Wire Print Ad
Red Brand
Rick Wells Ltd.
Silver ADDY® Award
Out Standing in the Field Print Ad
Red Brand
Rick Wells Ltd.
Silver ADDY® Award
Fence is Fence Ad Campaign
Red Brand
Rick Wells Ltd.
Bronze ADDY® Award
No Worries Ad Campaign
Red Brand
Rick Wells Ltd.
Bronze ADDY® Award
DIGITAL ADVERTISING
The Rest of the Ride – Campaign
Red Brand
Rick Wells Ltd.
Gold ADDY® Award
Rick’s Picks Blog/Website
Burpee Museum of Natural History
GrahamSpencer
Silver ADDY® Award
DIRECT MARKETING
SwedishAmerican Physician Recruitment
SwedishAmerican Health System
Rick Wells Ltd.
Gold ADDY® Award and Judge’s Choice
ELEMENTS OF ADVERTISING
Rick’s Picks Brand Identity
Burpee Museum of Natural History
GrahamSpencer
Gold ADDY® Award
Alchemy Brand Identity
Al and Joe Castrogiovanni
GrahamSpencer
Bronze ADDY® Award
A Cheater’s Spelling Bee logo
Family Counseling Services
V2 Marketing Communications
Bronze ADDY® Award
INTEGRATED CAMPAIGNS
A Healthier Day in Rockford
OSF Saint Anthony Medical Center
Muller Bressler Brown
Silver ADDY® Award
Genuine Red Brand Campaign
Red Brand
Rick Wells Ltd.
Silver ADDY® Award
Sound Advice
First National Bank and Trust Company
M45 Marketing Services
Bronze ADDY® Award
NEWSPAPER
A Healthier Day in Rockford Print
OSF Saint Anthony Medical Center
Muller Bressler Brown
Bronze ADDY® Award
NON-TRADITIONAL ADVERTISING
Rick’s Picks Exhibit – Campaign
Burpee Museum of Natural History
GrahamSpencer
BEST OF SHOW ADDY® and Gold
ADDY® Award
Fence 101 FFA Fence Curriculum Kit
Red Brand
Rick Wells Ltd.
Gold ADDY® Award
OUT-OF-HOME
Ty Atchison Van Wrap
Red Brand
Rick Wells Ltd.
Gold ADDY® Award
Red Brand/Rural King Semi-Trailer Wrap
Red Brand
Rick Wells Ltd.
Bronze ADDY® Award
SALES PROMOTION
AES Presentation Package
Applied Ecological Services
V2 Marketing Communications
Gold ADDY® Award and Judge’s Choice
and BEST OF PRINT
RACVB Travel Writers Campaign
Rockford Area Convention & Visitors Bureau
GrahamSpencer
Bronze ADDY® Award
STUDENT ADDY Categories
Rock Valley College “Tap That” Campaign
Advance Marketing
Kathryn Gustafson, Advance Marketing
Student Silver ADDY®
TELEVISION
Rick’ Picks Exhibit Vignette TV :30
Burpee Museum of Natural History
GrahamSpencer
Gold ADDY® Award
A Healthier Day in Rockford TV
OSF Saint Anthony Medical Center
Muller Bressler Brown
Gold ADDY® Award
Rockford Health System Redirect TV
Rockford Health System
Rockford Health System
Gold ADDY® Award and BEST OF
ELECTRONIC
Storm Team Mobile Lab iPad
WIFR-TV
WIFR-TV
Silver ADDY® Award
No Worries TV Campaign – Red Brand
Red Brand
Rick Wells Ltd.
Silver ADDY® Award
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