The Rockford region’s advertising community gathered Wednesday night, February 13, at NIU Rockford for a gallery celebration of the annual ADDY advertising awards competition held by the American Advertising Federation (AAF) of Northern Illinois.

GrahamSpencer won Best of Show for their Rick’s Picks advertising campaign done for the Burpee Museum of Natural History.

V2 Marketing Communications won the Best of Print as well as a Judge’s Choice award for the AES Presentation Package done for Applied Ecological Services. Rockford Health System took Best of Electronic for their “Redirect” television commercials.

Judge’s Choice Awards were also given to Rick Wells, Ltd. for their SwedishAmerican Physician Recruitment package, and to GrahamSpencer for the Rockford Visitor’s Guide produced for the Rockford Area Convention and Visitor’s Bureau.

A 3-judge panel awarded 11 Gold ADDY awards, 11 Silver ADDYs, and 11 Bronze ADDYs from a selection of 43 entries. Gold ADDY winners from Rockford advance to the AAF District 6 competition to be judged against ADDY winners from other ad clubs in Illinois, Indiana and Michigan. District Gold ADDY winners move on to the National ADDY competition this summer in Phoenix.

About the ADDY Awards

Sanctioned by the AAF, the ADDY Awards honor excellence in advertising and cultivate the highest creative standards in the industry. The competition begins at the local level with the 210 AAF member clubs nationwide, from which local winners proceed to 14 regional competitions, and those winners proceed to the national finals. The American Advertising (ADDY) Awards competition is the advertising industry’s largest and most representative competition for creative excellence.

The AAF Northern Illinois is the Rockford chapter of the American Advertising Federation (AAF), “The Unifying Voice for Advertising.” Headquartered in Washington, D.C., the AAF is the oldest advertising trade association representing over 50,000 professionals in the advertising industry in a national network of 200 ad clubs in communities across the country. www.niadfed.org

A Complete list of winners is listed below.

2013 ADDY Awards Winners

ADVERTISING INDUSTRY SELF-PROMOTION

V2 Holiday Campaign

V2 Marketing Communications

V2 Marketing Communications

Gold ADDY® Award

 

COLLATERAL MATERIAL

RACVB Visitors Guide

Rockford Area Convention & Visitors Bureau

GrahamSpencer

Silver ADDY® Award and Judge’s Choice

 

Rick’s Picks Commemorative Poster Series

Burpee Museum of Natural History

GrahamSpencer

Silver ADDY® Award

 

Rockford Memorial Development

Rockford Memorial Development Foundation

Rockford Health System

Silver ADDY® Award

 

Rock Valley College & Foundation Report

Rock Valley College

V2 Marketing Communications

Silver ADDY® Award

 

Rockford Housing Authority Brochure

Rockford Housing Authority

GrahamSpencer

Bronze ADDY® Award

 

Rockford Health System Annual Report

Rockford Health System

Rockford Health System

Bronze ADDY® Award

 

Red Brand Power of the Brand Brochure

Red Brand

Rick Wells Ltd.

Bronze ADDY® Award

 

CONSUMER OR TRADE PUBLICATION

Imported Barbed Wire Print Ad

Red Brand

Rick Wells Ltd.

Silver ADDY® Award

 

Out Standing in the Field Print Ad

Red Brand

Rick Wells Ltd.

Silver ADDY® Award

 

Fence is Fence Ad Campaign

Red Brand

Rick Wells Ltd.

Bronze ADDY® Award

 

No Worries Ad Campaign

Red Brand

Rick Wells Ltd.

Bronze ADDY® Award

 

DIGITAL ADVERTISING

The Rest of the Ride – Campaign

Red Brand

Rick Wells Ltd.

Gold ADDY® Award

 

Rick’s Picks Blog/Website

Burpee Museum of Natural History

GrahamSpencer

Silver ADDY® Award

 

 

DIRECT MARKETING

SwedishAmerican Physician Recruitment

SwedishAmerican Health System

Rick Wells Ltd.

Gold ADDY® Award and Judge’s Choice

 

ELEMENTS OF ADVERTISING

Rick’s Picks Brand Identity

Burpee Museum of Natural History

GrahamSpencer

Gold ADDY® Award

 

Alchemy Brand Identity

Al and Joe Castrogiovanni

GrahamSpencer

Bronze ADDY® Award

 

A Cheater’s Spelling Bee logo

Family Counseling Services

V2 Marketing Communications

Bronze ADDY® Award

 

INTEGRATED CAMPAIGNS

A Healthier Day in Rockford

OSF Saint Anthony Medical Center

Muller Bressler Brown

Silver ADDY® Award

 

Genuine Red Brand Campaign

Red Brand

Rick Wells Ltd.

Silver ADDY® Award

 

Sound Advice

First National Bank and Trust Company

M45 Marketing Services

Bronze ADDY® Award

 

NEWSPAPER

A Healthier Day in Rockford Print

OSF Saint Anthony Medical Center

Muller Bressler Brown

Bronze ADDY® Award

 

NON-TRADITIONAL ADVERTISING

Rick’s Picks Exhibit – Campaign

Burpee Museum of Natural History

GrahamSpencer

BEST OF SHOW ADDY® and Gold

ADDY® Award

 

Fence 101 FFA Fence Curriculum Kit

Red Brand

Rick Wells Ltd.

Gold ADDY® Award

 

OUT-OF-HOME

Ty Atchison Van Wrap

Red Brand

Rick Wells Ltd.

Gold ADDY® Award

 

Red Brand/Rural King Semi-Trailer Wrap

Red Brand

Rick Wells Ltd.

Bronze ADDY® Award

 

SALES PROMOTION

AES Presentation Package

Applied Ecological Services

V2 Marketing Communications

Gold ADDY® Award and Judge’s Choice

and BEST OF PRINT

 

RACVB Travel Writers Campaign

Rockford Area Convention & Visitors Bureau

GrahamSpencer

Bronze ADDY® Award

 

STUDENT ADDY Categories

Rock Valley College “Tap That” Campaign

Advance Marketing

Kathryn Gustafson, Advance Marketing

Student Silver ADDY®

 

TELEVISION

Rick’ Picks Exhibit Vignette TV :30

Burpee Museum of Natural History

GrahamSpencer

Gold ADDY® Award

 

A Healthier Day in Rockford TV

OSF Saint Anthony Medical Center

Muller Bressler Brown

Gold ADDY® Award

 

Rockford Health System Redirect TV

Rockford Health System

Rockford Health System

Gold ADDY® Award and BEST OF

ELECTRONIC

 

Storm Team Mobile Lab iPad

WIFR-TV

WIFR-TV

Silver ADDY® Award

 

No Worries TV Campaign – Red Brand

Red Brand

Rick Wells Ltd.

Silver ADDY® Award