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5 Sales Enablement Lessons Marketers Can Take From Hamilton
October 20, 2017 @ 11:45 am - 1:00 pmFree Admission. Box lunch included.
You could have the greatest MQL to SQL conversion rate in the world but it will mean very little if you do not have a sales team who is bought into the inbound methodology. You need salespeople who are ready to respond to these leads with context and an inbound approach. From being “in the room where it happens” to being the “right-hand man” Hamilton An American Musical taught me a few lessons to achieve world-class sales enablement that I want to share with you.
Speaker: Stephanie Casstevens, Marketing Manager, Label Insight, Inc.
Stephanie is an inbound marketer who knows her most important customer is her sales team. To say she is passionate about the inbound movement is an understatement. She has used HubSpot on both the agency and customer sides, leads the Chicago HubSpot user group, and holds 9 HubSpot Academy certifications.