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Developing Original Concepts

March 15 @ 11:45 am - 1:00 pm

$10 – $25

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At the foundation of every great design, is a great concept. Whether you’re producing an ad, a video storyboard, or an annual report cover, having a process for developing a range of solid concept ideas is essential. Craig Smallish walks through the concepting process including core value identification, free-association, search engine influence and sketching your ideas. Build more great concepts, in less time.


Taste of the South: Fried chicken, tossed salad, home-style mac-n cheese, green beans, corn, and bread & butter.

About the Speaker

Craig Smallish is a concept illustrator, visual designer, and educator. Working professionally in this triad of roles since 1987, and as one of the first professional illustrators to migrate toward the online image market. His concept-driven imagery has been commissioned by a spectrum of clients including Microsoft, Time magazine, and the Grey Group advertising agency. As an educator, he’s developed and led visual design and concept development courses at the Milwaukee Institute of Art and Design, MATC/Milwaukee, and as an author on lynda.com.  His efforts were instrumental in the creation of the School of Media and Creative Arts at MATC, Milwaukee, Wisconsin.