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Understanding E-Commerce: A Guide to Supporting Your Online Store
January 19 @ 11:45 am - 1:00 pm$10 - $25
Most retail services didn’t start as digital-first endeavors. Building a website can be complicated enough, but it becomes increasingly complex when you add the goal of selling physical products, time or resource-based bookings or memberships to content or member-only communities online. Suddenly, building a site that showcases a business isn’t enough to accomplish your goals. First, you need to get people to make a purchase. Then, consider what happens after the sale. How do you approach challenges like online transactions, warehousing, picking, fulfilling and supporting the sale?
In this session, Zach Stepek will be your guide as we dive into the e-Commerce world and start to understand the unique challenges that store owners face todays Amazon-dominated world.
Zach is Partner, Development and Strategy at Mindsize, LLC, an e-Commerce focused consulting firm. He’s been building the web for nearly two decades and teaching others for half that. In the rare moments that he’s not working, he moonlights as a professional concert photographer.