AAF Northern Illinois

The Rockford region’s advertising community gathered Tuesday night, March 10, at Rockford College for a gallery celebration of the annual ADDY advertising awards competition held by the American Advertising Federation (AAF) of Northern Illinois.

The University of Wisconsin Whitewater won Best of Show with their “Women of Metal Project,” a catalog and exhibition announcement campaign designed by Renee Melton.

Other best-of-show winners included the “Women of Metal Exhibition Brochure” (Best of Show for Print) and the “2008 Hospice TV Campaign” (Best of Show for Media) produced by Heinzeroth Marketing Group. Judge’s Choice Awards were given to Rockford Health System for their “Rockford Memorial Development Foundation Wishbook 2008,” Heinzeroth Marketing Group, for their “Belvedere New Product Brochure,” and Fetelli, for the “Foehr Group Brand Campaign.”

“The ADDY Awards represent the best of the Rockford market’s best creative advertising,” says Lori Wallace, KMK Media Group and ADDY Chair of the AAF-Northern Illinois. “Our judges were impressed by the variety of work that was entered this year, as well as the quality of typography and photography produced here in Rockford.”

Locally, a 3-judge panel awarded 9 Gold ADDY awards, 11 Silver ADDYs, and 12 Bronze ADDYs from a selection of 59 entries. Gold ADDY winners from Rockford advance to the AAF District 6 competition to be judged against ADDY winners from other ad clubs in Illinois, Indiana and Michigan. District Gold ADDY winners move on to the National ADDY competition, June 6, in Washington D.C.

About the ADDY Awards

Sanctioned by the AAF, the ADDY Awards honor excellence in advertising and cultivate the highest creative standards in the industry. The competition begins at the local level with the 210 AAF member clubs nationwide, from which local winners proceed to 14 regional competitions, and those winners proceed to the national finals. The American Advertising (ADDY) Awards competition is the advertising industry's largest and most representative competition for creative excellence.

The AAF Northern Illinois is the Rockford chapter of the American Advertising Federation (AAF), “The Unifying Voice for Advertising.” Headquartered in Washington, D.C., the AAF is the oldest advertising trade association representing over 50,000 professionals in the advertising industry in a national network of 200 ad clubs in communities across the country. www.niadfed.org

A Complete list of winners is listed below.

2009 ADDY Awards Winners

ADVERTISING FOR THE ARTS & SCIENCES

Gold ADDY® Award and Best of Show: Print
Women of Metal Exhibition
University of Wisconsin Whitewater Crossman Gallery

Gold ADDY® Award
Women of Metal Catalog
University of Wisconsin Whitewater Crossman Gallery

Gold ADDY® Award and BEST OF SHOW
Women of Metal Project
University of Wisconsin Whitewater Crossman Gallery

COLLATERAL MATERIAL
Gold ADDY® Award
Rockford Health System – Annual Report 2007
Rockford Health System

Silver ADDY® Award and Judge's Choice
Rockford Memorial Development Foundation – Wishbook 2008
Rockford Health System

Silver ADDY® Award
Grow To Europe Stationery Package
Heinzeroth Marketing
Group AWT Business Solutions

Silver ADDY® Award and Judge's Choice
Belvedere New Products Brochure
Heinzeroth Marketing Group
Belvedere Corporation

Bronze ADDY® Award
Butitta Stationery Package
KMK Media Group
Butitta Brothers Automotive

Bronze ADDY® Award
Discovery Center 2007 Annual Report
Velasco & Associates
Discovery Center Museum

Bronze ADDY® Award
Prairie State Legal Services Annual Appeal Brochure
Velasco & Associates
Prairie State Legal Services

Bronze ADDY® Award
The Arrojo Styling Chair Brochure
Heinzeroth Marketing Group
Belvedere Corporation

Bronze ADDY® Award
Altra Capabilities Brochure
Heinzeroth Marketing Group
Altra Industrial Motion

CONSUMER OR TRADE PUBLICATION

Silver ADDY® Award
ad series : Don't let your product go unnoticed
Fetelli
Franklin Display Group

Bronze ADDY® Award
Eclipse Glass Ad
GrahamSpencer
Eclipse, Inc.

Bronze ADDY® Award
Red Brand Horse Fence "Houdini" Ad
Rick Wells Ltd.
Keystone Steel & Wire Co.

ELEMENTS OF ADVERTISING
Gold ADDY® Award
Rock River Valley Blood Center Identity
GrahamSpencer
Rock River Valley Blood Center

INTERACTIVE MEDIA
Gold ADDY® Award
The essence of architecture is in the Details
M45 Marketing Services
SE/Coady Architects

Silver ADDY® Award
George Stranahan Phlog Website
GrahamSpencer
George Stranahan

Silver ADDY® Award
Winnebago County Forest Preserve District Microsite and E-News
GrahamSpencer
Winnebago County Forest Preserve District

Bronze ADDY® Award
NIBCA Website
KMK Media Group
Northern Illinois Building Contractors

Bronze ADDY® Award
Grow To Europe Website
Heinzeroth Marketing Group
AWT Business Solutions

MIXED/MULTIPLE MEDIA
Gold ADDY® Award and Judge's Choice
Foehr Group brand campaign
Fetelli

Silver ADDY® Award
Rockford Charter Schools - Raise Your Hand Campaign
GrahamSpencer
Rockford Charter Schools

Silver ADDY® Award
AMCORE eStatement Campaign
Rick Wells Ltd.
AMCORE Bank

Bronze ADDY® Award
Rock River Valley Blood Center Regift Campaign
GrahamSpencer
Rock River Valley Blood Center

NON-TRADITIONAL ADVERTISING
Bronze ADDY® Award
Little City, Big Life Flag Movie
GrahamSpencer
City of Rockford / Rockford Area Convention & Visitors Bureau

PUBLIC SERVICE
Gold ADDY® Award and Best of Show: Media
2008 Hospice TV Campaign
Heinzeroth Marketing Group
Northern Illinois Hospice and Grief Center

Gold ADDY® Award
2008 Hospice Advertising Campaign
Heinzeroth Marketing Group
Northern Illinois Hospice and Grief Center

Silver ADDY® Award
2008 Hospice Billboard Campaign
Heinzeroth Marketing Group
Northern Illinois Hospice and Grief Center

TELEVISION
Silver ADDY® Award
Rockford Charter Schools - Raise Your Hand TV Commercial
GrahamSpencer
Rockford Charter Schools

Silver ADDY® Award
Rockford Health Physicians - I Love My Doctor TV Commericals
Rockford Health System
Rockford Health System

Bronze ADDY® Award
Rockford Career College - Change of Our Own
GrahamSpencer
Rockford Career College