Today's consumers are demanding access to the media content they want, when they want it and where they want it. Mobile is becoming the key platform to reach increasingly nomadic consumers with advertising, entertainment, news and social engagement. “Turning the Cell Phone Into the 'Sell' Phone” looks at how mobile is transforming commerce and conversations at a personal level.
Where?
Rockford College, Grace Roper Lounge, Burpee Center
5050 East State Street
Rockford, IL
When? 11:45am-1pm
Michael is an Assistant Professor of Advertising in the Department of Journalism at Ball State University at Muncie, Ind. He teaches advertising, branding, media planning and buying, and mass media research.
Michael has more than 20 years of executive brand management, advertising and marketing experience with two Fortune 500 financial services companies (Lincoln Financial Group and Conseco), a national accounting and consulting firm (Crowe Horvath), a large natural gas utility (Vectren) and a regional energy systems distributor (WaterFurnace of Indiana).
His academic research focus is mobile marketing and advertising. He is recognized as one of theleading academic mobile marketing researchers in the U.S.
His accomplishments include:
- Co-Editor of the International Journal of Mobile Marketing
- Co-Chair of the Mobile Marketing Association’s Academic Outreach Committee
- Co-Recipient of the Mobile Marketing Association’s 2007 Award for Overall Excellence
- Author of a book and several book chapters, journal articles and conference presentations and workshops on mobile marketing and advertising.
His work in brand management, advertising, writing, marketing and photography have earned him several awards, including an international Telly Award for radio advertising and a Pulitzer Prize as a news photographer at the Fort Wayne (Ind.) News-Sentinel.
He has a Bachelor of Arts in Visual Design from Purdue University and a Master of Arts in Journalism from Ball State University. He lives with his spouse Barb, an engineer and territory manager for a natural gas marketing company, and 10-year-old son J.C. in Carmel, Ind.
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